TUI Group Wants a Bigger Slice of the Tours and Activities Market

TUI Group Wants a Bigger Slice of the Tours and Activities Market

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TUI Group

TUI Group’s latest advertising campaign. The company wants to grow its in-destination business. TUI Group

Skift Take: With TUI accumulating so much customer data, it makes sense to deploy that knowledge to its transfers, and tours and activities business. The sector is still fragmented and a player with deep pockets like TUI should be able to make inroads.

— Patrick Whyte

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February 13, 2018 at 08:31PM

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