612Most advertising in airports is vapid (with the exception of the coordinated campaign at CMH).

But, I do have to give props to Enforce Consulting for their recent ad in the concourse of the Madison Airport.

Madison is a magnet for talent. Its vibe is ultra-hip, music scene solid, culinary offerings off the charts and blessed with amazing lake views and the most gorgeous Capitol and Convention Center combo in the country (hey, it’s why we live here).

But…it does suck in February. No contest there. It does…unless you like to ice fish and cross country ski.

Enforce knows that and plays it perfectly (click image to see the ad). 61 degrees in February, indeed.

Well played, my friends.


via Bill Geist’s Zeitgeist

June 5, 2018 at 10:56AM

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