Marketing in 2018: ‘nothing more than a numbers game,’ says Choice Hotels

Marketing in 2018: ‘nothing more than a numbers game,’ says Choice Hotels

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If the energetic and driven Tess Mattisson, who will be speaking later this year in Amsterdam, is passionate about one thing, it is to “move the needle” for Choice Hotels in Europe.

As director of European marketing for the firm she joined in 2016 after nine years at Nordic Choice Hotels, Mattisson doesn’t have time to be precious about her job.

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July 12, 2018 at 10:10AM

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